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Wireworld Electra 7 Power Cable - Special Offer
£240.00 As low as £204.00 £170.00
SKU
Electra Mains Power
Lifetime
New
24 hours
The Electra 7 builds on the unique design of the 52 range by utilising superior Ohno Continuous Cast (OCC) copper conductors and Silver-clad copper alloy. This model ushers a level of performance that will transform your AV system.
Wireworld Electra 7 Power Cable
The Electra 7 builds on the unique design of the 52 range by utilising superior Ohno Continuous Cast (OCC) copper conductors and Silver-clad copper alloy. This model ushers a level of performance that will transform your AV system.
All of the Series 7 cables feature Composilex 2 insulation technology, which minimizes the triboelectric noise produced by conventional insulation materials. Many understand that insulation materials influence the performance of a cable. Wireworld created unique polymer composites designed specifically to optimize fidelity. The benefits of Composilex 2 are especially noticeable on Series 7 Power cables where the reduced interference preserves the purity of the original sound thereby greatly improves performance. These new materials push the boundaries of there expectations for fidelity by letting us hear, see and feel more than ever before.
To achieve that objective, they developed the Fluxfield Technology™, a unique internal structure incorporating Composilex® 2 insulation materials, which maximizes inductive and capacitive fi ltering to absorb power line noise and damp the electrical resonances that other cords and power conditioners cannot tame. Among the innovations of this design are dual low-impedance shields, which are closely coupled to the conductors to cancel unwanted energy.
Wireworld power cords are designed to solve a completely different set of problems to audio and video cables. An ideal audio or video cable would pass the entire frequency range without alteration. However, an ideal power cord would pass only the 50Hz or 60Hz AC power, while blocking all other frequencies, to prevent power line noise and harmonics from degrading the sound and imaging quality of the system.
Wireworld power cords feature superior shielding & moulded IEC plug featuring silver-clad copper alloy contacts as standard, except Platinum Electra which is fitted with wired IEC utilising OCC® silver-clad copper contacts.
Specification:
- Flat design, 7/8 inch wide x 3/8 inch thick and is very flexible to make installation easier
- Wire Gauge: 12 AWG
- Materials: Ohno Continuous Cast (OCC) Copper conductors
- Insulation: Composilex 2 Insulation reduces interference and greatly improves performance
- Globe-Grip Plug, making life easier for you to remove the power cable from your equipment with ease
- Suitable for use in any application requiring an IEC(C13) connector
- High current handling capabilities
- Lifetime Warranty
About Wireworld Cable
Wireworld Cable Technology, based in the USA, is a globally recognised provider of high-quality cables and interconnects. Founded in 1992 by David Salz, the company has committed itself to improving the enjoyment of music and movies by creating cables that minimise signal loss and preserve waveform integrity.
Wireworld's innovative approach to cable design has led to numerous patented technologies that have redefined performance standards in the industry. From HDMI, USB, Ethernet, and power conditioning cords to an array of audio cables, Wireworld offers a comprehensive product range that caters to every conceivable need in audio and video systems.
Each Wireworld cable is meticulously engineered, with unique design features such as the DNA Helix conductor geometry and the Symmetricon HDMI design. The application of such breakthrough technologies has enabled Wireworld to produce cables that provide the closest approach to a direct connection.
Central to Wireworld's philosophy is an unyielding commitment to testing and evaluation. Utilising a proprietary cable comparator, the company continually refines its products, aiming for sonic neutrality and replicating the original waveform.
Wireworld's commitment to quality and performance has garnered global acclaim, with its products frequently featured in prestigious audio and home theatre publications. Their steadfast dedication to enhancing the consumer audio-video experience makes Wireworld Cable Technology a preferred choice for audiophiles, music lovers, and movie enthusiasts worldwide.
Specification:
- Flat design, 7/8 inch wide x 3/8 inch thick and is very flexible to make installation easier
- Wire Gauge: 12 AWG
- Materials: Ohno Continuous Cast (OCC) Copper conductors
- Insulation: Composilex 2 Insulation reduces interference and greatly improves performance
- Globe-Grip Plug, making life easier for you to remove the power cable from your equipment with ease
- Suitable for use in any application requiring an IEC(C13) connector
- High current handling capabilities
- Lifetime Warranty
UK Delivery
1. We use Royal Mail 1st Class Services as a Standard Postage Option
Orders received before 4.30pm Monday to Friday (excluding Bank Holidays) are usually dispatched the same day by FIRST CLASS post (unless premium postal or timed courier services are selected), subject to stock availability. Over 98% of our orders are usually delivered the next working day including Saturdays.
Standard delivery is usually within 2-3 working days, although 98% of all orders are delivered the next working day including Saturdays . In extreme cases, such as delivery to the Highlands and Islands, this may take 3 days.
All items are fully insured and come with an invoice from Futureshop.co.uk. We use the Royal Mail for delivery of small packages and DPD or Interlink Express for items that weigh over 2KG. Items over 2KG are fully insured and will usually be delivered within 48 hours of placing your order Monday to Friday subject to stock availability. For International orders, we use FedEx Services where customers have selected this option.
Please note, special orders for non-standard cable lengths or custom-made cables may be subject to longer delivery time-scales. This may vary from manufacturer to manufacturer.
We offer 'Free UK delivery on orders over £99' subject to the following terms & conditions:
- Applies only to orders with £99 or more of items (including VAT at the UK rate), at FutureShop.co.uk
- Free Delivery on orders over £99 utilises Royal Mail First Class postal service for items weighing under 2KG. For items weighing over 2KG, we use DPD next working day services which deliver from 9.00am to 6pm within mainland UK (excludes Royal Mail Special Delivery Services and timed next day delivery services by UK Mail).
- Applies only to deliveries to addresses within mainland UK and Northern Ireland addresses. Applies only to orders that are to be delivered to a single Mainland UK delivery address.
- You will not be eligible for free delivery on your order if any items are cancelled or returned for a refund, bringing the total order amount below £99. Where items are returned, the refund due will be the cost of the item less any postage costs.
- We reserve the right to change or discontinue 'Free delivery on orders over £99 promotion at any time.
- FREE DELIVERY FOR ORDERS OVER £99 OFFER DOES NOT APPLY TO TRADE CUSTOMERS.
Free Delivery on orders over £99 utilises Royal Mail First Class postal service for items weighing under 2KG. For items weighing over 2KG, we use DPD or Interlink Express next working day services which deliver from 9.00am to 6pm within mainland UK.
Free Delivery for orders over £99 excludes Royal Mail Special Delivery Services and timed next day delivery services by DPD or Interlink Express.
2. Special Delivery UK - Guaranteed Next Working Day
We have 99.9% of the UK covered With Royal Mail Next Day Special Delivery. We guarantee delivery to most UK addresses by 1pm the next working day. This includes Northern Ireland, Jersey and Guernsey. Some places take longer to deliver to but we still guarantee delivery within three working days by 5.30 PM.
For the Next Day Special Delivery service, orders must be received by futureshop.co.uk by 4.30pm weekdays. Orders after the 4.30pm deadline cannot be guaranteed for same day dispatch.
Please note, Royal Mail Special Delivery for next working day may not be possible where non-standard cable lengths are ordered. If this is the case, the item will be shipped via The Royal Mail Special Delivery service as soon as the cable is custom made.
For orders weighing over 2KG, we reserve the right to ship items using Next Day Pre-Noon Courier Services where Royal Mail Special Delivery option has been selected.
3. Channel Islands & Northern Ireland
We accept orders from all Channel Islands including Alderney, Jersey, Guernsey and Sark. Unless you select a premium service, Items weighing under 2KG are delivered using our standard UK delivery option above. For items weighing over 2KG, a surcharge may be applied for all deliveries to the Channel Islands as well as Northern Ireland.
European Countries
Deliveries to EU member states are subject to 20% VAT. We offer the following shipping services:
- Royal Mail First Class International Untracked Airmail Services - Items are usually delivered within 10 working days.
- Royal Mail First Class International Tracked Airmail Services - Items are usually delivered within 3 to 7 working days.
- DHL Express International - Items are usually delivered within 24 to 48 hours. DHL orders must be received by 3:30pm for next day service to most destinations in Europe
- Federal Express International Priority - Items are usually delivered within 24 to 48 hours. FedEx orders must be received by 3.00pm for next day service to most destinations in Europe
- Federal Express International Economy - Item are usually delivered within 48 to 72 hours
Worldwide - Excluding UK & Europe
Deliveries outside of the EU are not subject to 20% VAT and so the 20% tax on items is automatically deducted when you login or register.
We offer the following shipping services:
- Royal Mail First Class International Untracked Airmail Services - Items are usually delivered within 15 working days.
- Royal Mail First Class International Tracked Airmail - Items are usually delivered within 10-15 working days.
- DHL Express International - Items are usually delivered within 48 hours. DHL orders must be received by 3:30pm in order to ship items the same day, subject to stock availability.
- Federal Express International Priority - Items are usually delivered within 48 hours. FedEx orders must be received by 3.00pm in order to ship items the same day, subject to stock availability.
Where the actual weight of the package significantly exceeds the shipping cost charged on orders, we may write to you for an additional shipping charge. For larger orders, items may be shipped in multiple packets.
Enhance Your Experience: Free Cable Burn-In Service with Nordost VIDAR Machine
Please take note of the following details regarding our cable burn-in service:
- Cable Compatibility: We regret to inform you that we cannot burn-in cables with stripped bare ends or BFA plugs. In order for cables to undergo the burn-in process, they should be terminated or have connectors.
- Timing: Cables will be burnt in for the selected period after processing your order. For custom-length cables, the burn-in process will occur after they have been terminated by the manufacturer or our engineers unless specified otherwise in the product description.
- Availability: Future Shop provides our cable burn-in service free of charge, but its availability is at our discretion. While we strive to fulfil all burn-in requests for the specified time periods, please understand that during exceptionally busy periods, we may be unable to meet the demand due to limited connections on the Nordost Vidar cable conditioning machines.
The Nordost VIDAR cable burn-in machine integrates three key functions into one operation:
- Charge Neutralisation: It eliminates charges that accumulate around the cables and their insulation, ensuring a more balanced electrical environment.
- Deep Conditioning: The machine provides a wide band and deep conditioning process that affects the conductor core, resulting in changes to the signal transmission through the metal. This deep conditioning enhances the cable's performance.
- Ultrasonic Surface Conditioning: The VIDAR machine utilizes ultrasonic waves to condition the surface of the conductors, optimizing their contact and overall conductivity.
The VIDAR employs a proprietary combination of composite and complex signals to condition the cables. These signals comprise ultra-low and ultra-high frequencies, extending beyond the range of video frequencies. The signal moves back and forth along the cable, penetrating deep into the core with ultra-low frequencies and traversing the surface with ultra-high frequencies. This transmission method generates beat harmonics between the two complex waveforms, which permeate all layers of the cable. The circuitry of the VIDAR also drives electrons from the conductor into the insulation area, neutralizing electrical charges.
So, what does this all mean for you?
The ultimate outcome of conditioning cables with the Nordost VIDAR is improved sound staging, increased detail, and an overall more musical presentation in your audio system.
Now, you may wonder why cable burn-in is necessary. During cable manufacturing, gasses become trapped as insulation is applied over the conductors. Additionally, new cables often possess high electrical charges, resulting in a brittle and bright sound that lacks the desired detail and depth for music production.
When cables undergo burn-in, the trapped gasses are dissipated, and small impurities in the conductor metals begin to exhibit diode-like behaviour, favouring current flow in a specific direction.
Here are the physical effects of the burn-in process:
- Charge Neutralisation: The burn-in process neutralizes charges in the conductors and insulation, promoting a more balanced electrical environment.
- Wide Bandwidth Frequencies: The conditioning affects how signals pass through the metal, enabling a wider range of frequencies to penetrate all cable layers.
- Signal Transmission: The burn-in process establishes the directionality of the cable, optimizing signal transmission from one end to the other.
When cables are properly burnt in, you can expect the following audible changes in your audio system:
- Fuller and Natural Sound: Your system should be capable of producing a more immersive and realistic performance with a fuller and more natural sound.
- Increased Detail: You may notice enhanced details and nuances in the music, allowing you to perceive subtle elements that were previously hidden.
- Improved Soundstage: The dimensionality of your system's soundstage can be greatly improved, creating a more spacious and immersive listening experience.
At Future Shop, our goal is to maximise your satisfaction. That's why we offer a free burn-in service on all our cables before they arrive at your door, enabling you to sit back and enjoy the benefits of properly conditioned cables in your audio system.
READ MORE ABOUT THE NORDOST VIDAR CABLE TREATMENT
Customer Reviews
4.9 /5.0 of 8 Reviews
Price to performance is key with this product
Ellis Skelton
2 Apr 2023
Verified Buyer
When you first plug this into your system, don’t be surprised if it sounds like the overall balance is out of focus.
Ensure this is burned in before judging. When the burn-in is complete, there is a lot more depth, space and control over the tonal balance.
Ensure this is burned in before judging. When the burn-in is complete, there is a lot more depth, space and control over the tonal balance.
Great in certain area of the system
Ellis Skelton
8 Feb 2023
Verified Buyer
The price to performance of this cable is excellent.
In my situation, I had stock power cables on the DAC and reclocked feeding the DAC. The cable on the reclocker added more sub-bass but removed the life out of the sound by making it really thin.
Swapping this to the DAC brought more life to the sound and improved the mid-bass and higher-bass information with the con of losing low-end information. This is a balance of warm and thin.
In my situation, I had stock power cables on the DAC and reclocked feeding the DAC. The cable on the reclocker added more sub-bass but removed the life out of the sound by making it really thin.
Swapping this to the DAC brought more life to the sound and improved the mid-bass and higher-bass information with the con of losing low-end information. This is a balance of warm and thin.
Result !!
Dewi Griffiths
30 Jan 2023
Verified Buyer
Five hours into burning in, this cable connected to my power amp has amazed me! SUPERBLY natural ..incredibly open, detailed and dynamic and deep !!
Even at this early run in stage … the soundstage is so broad and deep that I found previously UNHEARD details listening to a familiar track from a Supernaturals CD and thought the sound detail was coming from my mobile phone in the next room!
Even at this early run in stage … the soundstage is so broad and deep that I found previously UNHEARD details listening to a familiar track from a Supernaturals CD and thought the sound detail was coming from my mobile phone in the next room!
stunning Electra
Cagri
25 Feb 2018
Verified Buyer
I bought single 1.5 meter Electra 7, 2 meter Stratus, and a Matrix 2 extender. My system is Bluesound Node 2 streamer (using tidal), Hegel H80 integrated amp and pair of Harbeth 30.1s.
I connected all my gear to the Matrix extender and tested the sound by swapping Electra and Stratus across amp and extender. Here are my results reflecting a clear trade-off:
1. Stratus on amp side, Electra on extender: Beautiful timbre, exceptional resolving, airy and flowing sound on mids and highs. soundstage and lows are not exceptional but ok.
2. Electra on amp side, Stratus on extender: Exceptional soundstage and deep lows, cannot say the same for mid-range timbre, air and flow.
I also tried only Stratus with some standard cables/extenders. The result was the worst among all. I concluded Stratus is below my system's fidelity level, but Electra is a stunning performer. Its improvements are even very very clear on your Node 2 if you connect your streamer to the Matrix 2 fed by Electra 7.
As my final move, I ordered another Electra 7 and in total will use 2 Electra 7 cables for my amp and extender. Great product!
I connected all my gear to the Matrix extender and tested the sound by swapping Electra and Stratus across amp and extender. Here are my results reflecting a clear trade-off:
1. Stratus on amp side, Electra on extender: Beautiful timbre, exceptional resolving, airy and flowing sound on mids and highs. soundstage and lows are not exceptional but ok.
2. Electra on amp side, Stratus on extender: Exceptional soundstage and deep lows, cannot say the same for mid-range timbre, air and flow.
I also tried only Stratus with some standard cables/extenders. The result was the worst among all. I concluded Stratus is below my system's fidelity level, but Electra is a stunning performer. Its improvements are even very very clear on your Node 2 if you connect your streamer to the Matrix 2 fed by Electra 7.
As my final move, I ordered another Electra 7 and in total will use 2 Electra 7 cables for my amp and extender. Great product!
Excellent. Not cheap but it does perform very, ver.....
John Capes
13 May 2015
Verified Buyer
Excellent. Not cheap but it does perform very, very well adding depth and musicality. It's also extremely well made.
Seems to work with anything you plug it into, supporting the makers claims for effective in-line filtration.
Seems to work with anything you plug it into, supporting the makers claims for effective in-line filtration.